Critical Evaluation: Frankenstein Essay

Frankenstein Mary Shelley creates strong meaning through her interpretation a monster by the main concept. Bringing something back from the dead is what created the mystery and curiosity for this lost soul. The idea of this impossibility is what has made it recognised today. Mary Shelley had conceived the idea for Frankenstein in a time of wonder. She uses imagery and strategic repetition of key descriptive words to create an atmosphere of horror and gloom in the first part of the chapter, when the monster comes to life. Shelley invites readers to believe Victor’s story through an objective person. Shelley also uses an important literary device known as the epistolary form — where letters tell the story — using letters between Walton and his sister to frame both Victor’s and the creature’s narrative. She uses imagery and strategic repetition of key descriptive words to create an atmosphere of horror and gloom in the first part of the chapter, when the monster comes to life. She uses variations of words such as â€Å"dreary†, â€Å"horrid†, â€Å"disgust†, â€Å"miserable†, and â€Å"wretched† liberally, and paints vivid images of ugliness and decay. Frankenstein was deeply described as a monster that should not deserve the advantage of having a female companion through his life. The experiences which led Frankenstein understand the way the world perceives those who are different were unfortunately not the way they thought they would be. Within the book Frankenstein has a section where he speaks in first person narrative so that he can present his won perspective of the situation. Harmony was the soul of our companionship,† is an example of personification to the concept. Shelley uses the issues of being different to influence the way the audience feels towards the monster and his brutal murders. Meaning is exposed to the way Frankenstein really feels. His vulnerability is shown when he reveals that â€Å"it tort ured my heart† when he killed these innocent people. An understanding can also be gathered and influenced by the personalities and wishes of both Frankenstein and Victor. At first Victor’s mistake was to create this being of horror. It portrayed Frankenstein as the monster when actually Victor is refusing him of the only thing he wants and needs to live through this life which was not his choice to live. Mary Shelley guides you through the life of the creator and the creator’s created. Shelley gives the audience the change to make up their own mind of who caused the wrong doings by giving using different language techniques to give you an explanation on both sides. Why is it Valued? Mary Shelley’s Frankenstein is so very valued because of the imagination which is depicted through the concept of life after death. Frankenstein is recognised worldwide because of his kind heart in such a sad life. Even though he is seen as positively repulsive Frankenstein still finds joy in seeing others act like a family and learning from their experiences in life. Frankenstein is cherished because of its shocking concept. Frankenstein was brought into the world without a second’s thought to what the consequences would be. It has captured audiences in our generation and generations to come for its passionate personalities and imaginary themes.

Oedipus the King as a Tragic Hero Essay

In its simplest definition, a tragic hero is the main protagonist in a tragedy who commits an error or a mistake that subsequently leads to his or her downfall. Although historically, there have been a lot of plays with tragic heroes, possibly the most notable among them is Oedipus the King. In the play Oedipus the King, the protagonist exemplifies traits that a tragic hero possesses as shown in his various actions throughout the plot. One of the traits that make Oedipus a tragic hero is his good nature, his social position, and his true to life consistency. As shown in the play, Oedipus is someone of royal lineage and has helped a lot of people by solving the riddle of the Sphinx. This is further attested by the chorus in the play which said â€Å"People of Thebes, my countrymen, look on Oedipus. He solved the famous riddle with his brilliance, he rose to power, a man beyond all power. Who could behold his greatness without envy† (Johnston n. p. )? These traits are in accordance with the definition of a tragic hero. However, it is his predetermined fate coupled with the error in his actions that prove why he is a true tragic hero. In the play, he unknowingly kills his biological father, Laius, and marries his biological mother, Jocasta, thereby fulfilling the prophecy of the Oracle at Delphi. Upon realizing the reality of his actions, he stabs his own eyes and forced himself into exile, which signifies his fall from grace and fortune. His erroneous action is mainly his excessive pride, which made him initially ignorant of the fact that he killed his own mother and father. However, the true tragedy in Oedipus life is that his fate was seemingly predetermined for him as he did not know that the person he killed on the way to Thebes was his father, and the woman he married is his mother. In other words, he was not in control of his own fate which makes him truly a tragic hero. Works Cited Johnston, Ian. â€Å"Sophocles, Oedipus the King. † 2009. Malaspina University College. 6 May 2009 .

Learning from Your Life Story

MGMT 614 Short Writing Assignment #1 Learning From Your Life Story Aashima Mutneja Gamma 5 Date of Submission: 22nd Jan, 2013 A. Think back over all of the leadership experiences in your lifetime. Choose the leadership experience of which you are the proudest. In this exercise, put yourself back in that time and describe it as if it were happening to you right now. Describe your proudest leadership experience, starting with the specific events. Consider the following questions in your description: What happened? What was the history or climate of the organization/group you were in?What triggered the experience? What caused you to step up and lead? What was the outcome? What changed in the people in the organization as a result? How did you feel†¦ Before stepping up to lead? When you first stepped up to lead? When facing the challenges of the situation? After the results were in? (Do not limit yourself on space for this section. ) Proudest Leadership Experience I graduated from t he University of Mumbai in 2009 with a lucrative job offer as a financial trainee for one of the leading financial software companies in India.Additionally, I was fortunate that few of my close friends were going to join the firm along with me. However, few weeks before our official start we were notified of an indefinite deferment in our joining date. Most of us were finance enthusiasts and were disheartened at this development. We faced a series of disappointments as we tried to find a financial position at the peak of the financial crisis with no prior finance experience or education. Most of us eventually joined jobs related to our major in industrial engineering. However not being able to switch to finance added a lot of dissatisfaction in our current roles.My key strength, as pointed to me by the MBA program is restorative which means to have an innate knack of solving problems quickly and efficiently. I couldn’t agree more with this analysis and true to my nature I qui ckly started gathering and analyzing information related to careers in finance. I reached out to industry professionals and understood that the most desired qualification for finance professionals was a CFA charter. This answered my question on how to break into the field of finance. A CFA certification required passing three extremely difficult examinations, which meant grueling late night studying.I understood that the process would be highly stressful and hence decided to form a study group to ensure that there was a level of discipline, focus and support as we decided to endure this demanding journey. My next challenge was to convince people to get on board. My first choice was to approach my finance oriented friends. As expected, most of them were uncertain about the time and commitment required for this examination. The plan was to finish each level within six months as opposed to 12 months suggested by the program.I understood their apprehensions and tried to address all thei r questions and concerns patiently. To convince them to agree to give the CFA, I knew I would have to show them the benefits of holding a CFA charter. So I arranged a meeting with one of the CFA charter holders who got us excited about CFA and we started our journey towards a charter. My next challenge was to bring discipline and a routine to our studies. Exhausted after long hours of work, I kept the enthusiasm high by reminding them about the final result or simply by taking more frequent coffee breaks.Even though we finally established a routine, the frustration of studying and working together was taking a toll on all of us. Compromising on time with family and friends, missing out on our favorite activities including watching our favorite games, made us question if it was even worth it. At that time the only question I asked to myself was if not finance than what? I couldn’t imagine myself doing anything else, I was confident that this was the career option that best fit my interests and skills. I felt that my nner drive and perseverance was an inspiration to my friends and we fed of each other’s energy to carry forward. After twelve months of extreme hard work, we cleared two levels of the CFA examination as planned and the final third level twelve months after that. Fortunately, after completing two level of CFA all of us were able to secure a respectable job within the financial services space. I did not receive an award for it and maybe it did not make a difference to anyone else’s life. However I had the determination and focus to make a difference to my life.I could lead change within me and those around me. It has been one of the most difficult and challenging phase of my life but I have also felt the most driven and alive in those moments of struggle. This was my first real experience with leading others and me towards a goal. B. What things did you just learn about your leadership as you told that story? 1. Accountability 2. Patience 3. Self-discipline C. What leadership qualities did you bring to that leadership experience? 1. Determination 2. Patience 3. Focus 4. Initiative 5. Passion D.How did those qualities contribute to the outcome? Link an outcome to each of the qualities you listed above. Leadership Quality| Its Effect on the Outcome| 1. Determination| It helped me to stay focused on the goal during difficult times| 2. Patience| It helped me to adjust with different personalities and try to understand their perspective while trying to achieve an outcome in a team setting. | 3. Focus| It helped me rise above a disheartening situation and start developing the action plan to achieve my goal. | 4. Initiative| It helped me take actions to change he current state of affairs for the better and encourage guide other people to do the same. | 5. Passion| It helped me be determined and focused during difficult times and also made the entire process enjoyable and the final outcome worth the effort. | E. Now , be your own mentor. Turn back to the story again and look at it from the perspective of what you know now. If you were mentoring yourself at that time, what advice would you give? Mentoring Advice In retrospect, I would advise myself to be more composed as I work towards my goals.I was focused and determined but compromised on my lifestyle, which I feel would not be sustainable in the long run. Having spent twelve months under constant stress and pressure made me lose sight of the bigger picture and made me a more paranoid person in general. I heard time and again during those trying times to â€Å"take it easy† as it was not the end of the world, while I would advise myself to stress myself too much, I would not like to have a â€Å"take it easy† attitude. I struggle to find the right balance of working and relaxation; a key component of a happy and successful life.

What are the differences between Wrongful Interference with a Essay

What are the differences between Wrongful Interference with a Contractual Relationship and Wrongful Interference with a Business Relationship - Essay Example It is also applicable where the tortfeasor goes against one party to perform his commitments under the agreement, accordingly keeping the offended party from getting the promised performance. The exemplary example of this tort happens when one party impels an alternate party to break an agreement with an outsider, in circumstances where the first party has no benefit to go about as it does and acts with information of the existence of the agreement. Such lead is termed tortious incitement of break of contract (Cross et al. 2012). The difference between wrongful interference with contractual and business relationship is very clear. To begin, wrongful inference with business happens where the offender acts in prevention of a plaintiff from establishing business relationship successfully. This tort may happen when the first party intentionally acts to cause the second party to stop pursuing a particular business line or enter into a business relationship with a third party, which would otherwise occurred. Such acts are considered as wrongful or tortious inference with a prospective business expectation, or merit or prospective financial benefit (John & Lawrence, 2000). Secondly, under the contract basis, the injured party sometime strives and becomes capable of recovering the actual damages for the direct and natural consequences of the breach. The injured party may also recover for damages, which were within the scrutiny of the contracting parties. The indemnities recoverable for wrongful interference are not measured through contract rules. Nonetheless, the injured party can convalesce from the tortfeasor: the contract’s financial forfeiture of the paybacks; far-reaching losses that the interference is termed as legal cause; and, emotional distress. In fact, emotional distress refers to the actual harm to reputation if they are judiciously to be anticipated to come up with as a result of the

Peculiarities of media creation nowadays Essay Example | Topics and Well Written Essays - 1750 words

Peculiarities of media creation nowadays - Essay Example The creation of media in USA was initiated as a political decision of technological invention. This led to the political decision of having a state run postal service that eventually affected the society in one way or the other. The government through laws such as the public access to information laws clearly demonstrated the role of the state in shaping the path that journalism, mass media and mass communication would be affected. It also shows how future media would be created and how it influences the society either socially, politically or politically and how it relates to the global perspective. Eminent scholars have argued that political decisions, considerations and reasons led to the creation of the media in United States (Starr 2004, p.2) as a profitable and powerful institution where the decisions made led to the growing number of communication empires currently witnessed in the nation and the world at large. He states that technology and economics cannot singlehandedly exp lain the communication media currently present. To him communication media has got a direct impact on the exercise of power and understanding the media must account itself while taking into account political considerations. Therefore political decisions will continue to influence the media for a long time and its creation. In America, the framework provided either institutionally, politically or legally is favourable to the creation and development of media. The environment came about as a concern made of political considerations in which the American Constitutional framework and the defining political and legal decisions produced a viable and vibrant network of communication for the United States and later the world. The aforementioned coupled with the freedom of speech enshrined in the First Amendment of the United States Constitution led to the subsidization of newspapers through a comprehensive postal network that ensured some form of privacy. This encouraged people to take thes e forms of media for their daily activities as communication networks quickly spread to a much wider area of the society supported by a conducive legal and political climate. Politics has therefore converged with modern media as literacy and news receive more attention through the media that is utilized by them in all scenarios. Audiences can create the media by making themselves available to the media or making use of the particular media front and this explains the rationale for the existence of the media in our daily lives. The utilization of the media by those who provide it is always targeted towards a particular audience all the time. It is important to note that all prospective providers of media platforms must give account of their target audiences before any form of media is made or adopted (Gupta and Brooks 2013, p.201). Exploration of the target audience and its position within the system of mass communication allows the media creators or providers to identify sites of co ntestations in the system. The audiences in the media create contexts within which to combine the media and other life-style experiences as people create time to make use of different media in their daily tasks. Influence of Globalization on Media Globalization in relation to the media studies refer to the strengthening of connections between persons in the society that enables us understand the world as one to create awareness of our own place and how it relates within the world experience. As an

Medical Law Essay Example | Topics and Well Written Essays - 2500 words

Medical Law - Essay Example s are legally considered to be negligent in their work, if their actions are not in accordance with what is expected of a medical professional with analogous skill and competence. The general opinion is that negligence claims originate due to inadequate communication by medical professionals, in situations involving medical complications. Physicians who do not caution their patients, in cases where the results prove to be serious, are deemed to guilty of negligence1. The duties of doctors are set out in medical ethics or deontology. Doctors are under a duty to protect the best interests of their patients, protect third parties and maintain confidentiality. The Mental Health Act and the Children’s Act of the United Kingdom specify the professional ethics to be followed by medical practitioners2. However, all the duties of doctors are not enshrined in a single Act, and there are several applicable acts. The General Medical Council maintains the list of duties that doctors are required to follow in an ethical manner3. Doctors have to provide medical care that corresponds to the medical status established by general medical opinion. Medical practitioners have to take the utmost care while discharging their duties. Doctors have to ensure that their medical treatment does not infringe the patient’s freedom. This was established in Mallette v. Shulman. In that case, the plaintiff was a Jehovah’s Witness. The doctor at the clinic had given her a blood transfusion in order to save her life4. The plaintiff sued the defendants on charges of battery, and the trial court accepted her plaint. The appellate court also upheld this decision; and it became very clear that patients were at liberty to choose any particular medical treatment. It was also established, that patients could refuse to accept treatment; even though such treatment would save their life5. Doctors are under a legal obligation to provide patients with sufficient information about their disease.

A story Essay Example | Topics and Well Written Essays - 750 words

A story - Essay Example They always treat me in a way, as if I still belong to the diaper class. After all that, some answers began screwing up, I heard a tone at the back of my ears, â€Å"come on honey, relax, everything will be okay, I believe it will not end up in a fight but this time, your mother especially, will be the first to understand that you are now big enough to be made for choices and followed around so that no mistakes are made. Take it easy because such days are over, do you not just get it? You are an adult by this time in twenty.† Supper was approaching, and the words gave me more than enough strength. This is all what I needed. â€Å"Honey, honey,† all this time was in my room pretending to do some homework when I heard my nanny voice calling, â€Å"it is supper time, food is ready and we all waiting for you in the dining, come over men.† I stayed up and grabbed a chair, after some minutes of prayer, some force came in me, and â€Å"this is probably the perfect chance to begin your conviction, because everyone will be spending some precious time with their food.† â€Å"Okay, mum, da†¦dad,† I then went mute. â€Å"Yes, they were ready to hear from me. Speak out dear.† It was so sweet to hear both of my parents eager to what I would say. These gave me some courage; I cleared my throat, and both parents stared at each other, and the words flowed through my mouth. â€Å"Was hoping you as my parents would allow me go on a trip, this time all by myself, mum, dad.† The immediate response I was given was a heavy stare, from my dad, he seem shocked, and, on the other hand, my mum was uttering words to me of which my mind went blank, and I managed to grab a few. â€Å"Tell us this is not happening? What has come over you? You very well know how the world is, full of vices, and you tell us you need permission to do some travelling alone? How the hell are we supposed to make

If diplomacy is correctly defined as being distinct from foreign Essay - 1

If diplomacy is correctly defined as being distinct from foreign policy, which diplomatic skills and qualities are essential in any foreign service - Essay Example These two concepts; foreign policy and diplomacy are used interchangeably. However this makes it critical and problematic when used in the sociological concepts and thus makes it quite critical and important to examine the nature of differences in the practice of both, diplomacy and foreign policy in the globalized world today (Constantinou and Hellmann). In the traditional international relations context, the link between diplomacy and foreign policy is seen and an â€Å"objective vs. tool† relationship (Constantinou and Hellmann), whereby diplomacy is considered as representing a â€Å"lesser tool of foreign policy†(James), and a communication and negotiation channel to objectively take up the foreign policy interests. Similarly in the traditional context Foreign policy is viewed as a practice where the main actors responsible for the effective functioning of the system, the bearers of sovereignty of a state or nation try to defend the internal interests of the nation or state in contrast to the external environment. Thus, in this perspective the concept of foreign policy turned out to be an outdated concept in the globalized world where the distinction between home and abroad is quite uncertain (Hill). In today’s globalized world the concept of Diplomacy as practiced in Foreign Service and foreign ministries has changed to a great extent. In the post collectivist era the governments had exerted on economizing ax more compared to their representation overseas and its management. The then need to save the tax revenue was backed by the idea to modernize the foreign services which in turn also meant to minimize the foreign services function. This had been the practice until the anti-collectivist era gained popularity. However after the emergence of Resident Ambassador the assessments of the foreign societies and the information pertaining to them took a new discourse in terms of diplomacy whereby it was communication that proved to be

Marketing and Marketing Strategy Essay Example | Topics and Well Written Essays - 750 words

Marketing and Marketing Strategy - Essay Example solely based on the need for a car, and when people believe it would be cheaper and more convenient to use a car rather than the public transportation. One factor that might lead the customers to buy an electric car is the fact that these cars emit low pollutants due to the electric engines. Also, people who are environmental friendly, with an urge to buy an economical car will be more inclined towards the electric cars. Other factors that might lead to people choosing the electric cars include the compactness of the car, economical use of energy, continuous increase in fuel prices across the world and also increase in the maintenance prices. The electric cars basically designed for two people and the car is meant for economical use. The car also emits very low pollutants which are due to the electric engine (Diez & Zollter, 2008). The target market for the electric cars mainly consists of people who are conscious of the environment and looking for a cheaper and more environmental friendly car. The major target markets also include people looking for comfort, safety, ecology and fun while driving. Since this car provides for low Carbon – di – oxide (CO2) emission thus making these cars accepted by almost every country. Electric cars are faced with lots of competition. These cars can be classified as energy saving cars. The positioning of these cars in the markets mainly highlights the best features of the product, like, comfort, agility, safety, ecology, and fun while driving. These cars have also been positioned as money savers and energy savers, along with being fun, trendy and very youthful. The competition faced by the electric cars sectors is also very high. The major competition that the companies will face, is mainly from other similar manufacturers, as well as used car sales. The main reason being, the costs of the used cars are much lower than the new cars, similarly the cost of the electric cars is also much lower than the new vehicles (Porter,

Leading Innovation and Change Research Paper Example | Topics and Well Written Essays - 6000 words

Leading Innovation and Change - Research Paper Example We elaborate the role of leader to bring the change and innovation in the organization, its impact on the people working in the organization and other stakeholders, we also discuss the peoples' resistance towards the change and innovation and the leaders strategy to overcome these types of reactions. In other hand we discuss the successful and unsuccessful change and innovation to evaluate the change and innovation, as well as did an assessment of the performance of leader as a leader of innovation and change and also include an action plan to support the further development.This assignment discusses all the aspects related to the innovation and change, like in this study, we critically evaluate the theories of innovation and change and leadership of innovation and change, assess the performance of leader of innovation and change and develop further plans to support the future development related to the innovation and change. The innovation and change are interrelated with each other and the factors, which are affecting both of them are the same. The leadership is necessary for bringing in the innovation and change whether at the individual level or organizational level. The importance of the leadership to bring in the innovation is gradually increasing worldwide because a leader has the ability to give the understanding to others related to something new, ability to convince people towards the improvement and also a leader can replace old ideas and techniques with new ideas and techniques easily (Aitken and Higgs 2010). ... Leader analyzes the situation as where the change is needed and develop an action plan according to the change required in order to bring in and implement the change. Now, the question is how to bring in the change? Who brings in the change? Why to bring in the change? These are some questions, which normally arise while bringing in a change and in its implementation, there are many other questions related to the change and innovation can arise and the person who brings that change has to give the answer of all these questions that can be convincing for the people who have concerns in respect to the coming changes. (Aitken and Higgs 2010) With the passage of time, the world is getting advanced and new technologies are introduced, organizational structure and systems are introduced and new ways of doing diverse works are presented, organizations have to adopt these changes otherwise they will not be able to survive in the digital world. Manager of an organization doing work in any of the situation must face the situation of change, he has to analyze the nature of the change in the initial level of the implementation of change that is the most appropriate way of managing the changing situations. First of all, he should analyze the need of change whether the change is required to take place in the organization or not and then he should find out whether the change it is appropriate according to the organizational environment or not. Since introducing the change, first thing is to recognize the need for this change like if there is a problem in working with the present ways of doing work, the work is not more efficient with the present ways and there are some opportunities existent, which encourage to bring in a

Leisure Outfit Ltd (LOL) Assignment Example | Topics and Well Written Essays - 2000 words

Leisure Outfit Ltd (LOL) - Assignment Example The bank currently wants the overdraft amount to be reduced over the tenure of next six months. In this regard, the paper presents a comprehensive analytical report to the board of directors of the company on the financial position of LOL so that the roots of the problem is understood and resolved accordingly. Two problems have been detected so far with respect to the company and these are the excessive dependency on over-draft and cash management. It is expected that this situation will affect firm’s short term and long term solvency as well. Considering this factors, the ratio analysis was considered appropriate for evaluating financial position and profitability of the company. The cash position of the company will also be compared between both the years so as to understand where the firm has been investing most of its cash. The liquidity assessment is best conducted with the help of current ratio and acid test ratio. The current ratio points towards a proportionate financial relationship between current assets and current liabilities. The current assets of LOL have improved from  £4356, 000 to  £9974, 000 which can be considered healthy but deeper analysis suggest the sharp decline in the cash position of the company. In addition, inventory has also increased significantly over the year. The ratio has shrunk from 1.76 to 1.13 indicating illiquidity. The other reasons for the decline were determined to be high overdraft that the company received from the bank and almost doubled trade payable. Considering other factors being justifiable, the issue related to the sharp decline in cash require significant attention of the management (Penman 1-35). In addition to that, the acid test ratio revealed that the ratio has declined from 0.78:1 to 0.47:1 which is again another concerning area. The main reason was determined to be the high amount of stocked inventory.  

CutePet Store Essay Example for Free

CutePet Store Essay 1. Who is the target market for CutePet Store? Why? Target Markets This analysis requires the marketing department to recognize the needs of various consumer and business groups. 1. Benefit sought- company marketers will identify the benefits customers 2. Methods of reaching markets seeking and determine the various ways to reach customers. 3. Appeal to each market. 4. Needs not being met- needs and wants of individual groups 5. Demographic and psychographic profile of each market. (Promotion’ book) 1. Benefit sought One of the benefits that CutePet Store has is they offers the high-quality pet food, pet accessories and; healthy and care for the pet. Therefore, the suitable CutePet Store target markets are likely among specific individual customers, design professionals, pet care professionals and government agencies. 2. Methods of reaching markets CutePet attract their current customer and potential customers by communicate the products and services that they have offering. Customers have concerned and interested about CutePet Store through the products and services’ benefit, which have meet their need and wants. 3. Appeal to each market. As CutePet Store have offers the healthy and care for the pet, CutePet Store strategically placed near design professionals offices, veterinary offices and governments agencies, therefore, these target market can easily reach. CutePet also reaching the market are through Internet such as Facebook and website. Through the Internet, individual customer especially pet owner can explore the detail information about CutePet Store. 4. Needs not being met * Consumers consider the issue of quality of their pet foods, accessories and; healthy and care. For these things, they want give more money at premium price. CutePet Store have these following needs, consumers can have high quality product. * Consumers such as police departments need the collars for their dog to teach a pet not to bark. CutePet Store has sells high-tech collars such as those that use ultrasonics collars and this make CutePet Store some comparability to other pet store. * Consumers who want their pet healthier and clean. CutePet Store provides pet grooming. The main reasons for pet grooming include: * decreased chance of various health problems, such as thrush, scratches, and other skin problems * general cleanliness of the dog * monitoring of the dogs health by checking for cuts, heat, swelling, lameness, or changes in temperament, all of which could be indicative of illness * forging of a closer bond between dog and owner * Reducing infestation load of external parasites on skin. 5. Demographic and psychographic profile of each market. Individual consumers, design professionals, pet care professionals, and government agencies were selected as CutePet Store’s target market. a) Individual consumers Individual consumers such as pet owners of course CutePet Store target market. As well CutePet Store offers their consumers the high-quality pet food, accessories and; healthy and care, therefore, the demographic groups also have been specific narrow. CutePet Store more targeting the women, as well women make more pet purchasing decisions more than men since women are the consumers who subscribe to pet magazines and become more educated on pets and pet products. Women are also the consumers who take their time at pet stores to get themselves familiar with products. Women also spend time doing other research through the internet, gather information through word of mouth and listen to the advice given by veterinarians. Therefore, CutePet Store target market for individual consumers are likely to be individuals who are married, between the age of 35-54, lives in a town area, earns an income of approximately RM3000 and has one child. b) Design professionals Design professionals such as interior designer’s professionals, architects, and landscape architects, has been selected as a target market for these products as high-end models are designed to suit the needs of animals owner. Designers who have clients with pets will have access to a solution that is essential for their design, not outdated. c) Pet care professionals Next, pet care professionals such as veterinarians, breeders, kennels and pet day care centers also have special access to the most appropriate solution for their customers. Veterinarians recognize high health benefits for digestive health eating animals, as well as for joint, muscle and bone health of older animals. They also recognize the benefits and preferential flow instead of animals for stagnant water and can offer products to customers to address their healthcare customers required. Breeders, kennels and pet daycare centers can all have animal facilities. Some of these facilities meet the high-end customers who want the assurance that their pets are an existing or future well-kept. Special units of various animals we can meet the need to eat and drink animal and pet owners pet care professionals need to know that their pet receives the highest quality treatment. Veterinary medicine is the branch of science that deals with the prevention, diagnosis and treatment of illness, disease and injury in animals. Veterinary medicine is a broad scope, covering all species of animals, both domesticated and wild, with a variety of conditions that can affect different species. It is suitable as a unique target market for professional work field can influence other customers to try the products offered health. In addition, these people are also those who can give confidence to the consumers to buy as field work that reliability and dependability. d) Government Agencies Lastly, target market is government agencies. Government agencies such as police departments and fire departments have dog as their pet their animal services. CutePet Store take government agencies as target market by offer them to buy high-tech collars for their use when do dog training and also do hygienic care to make sure the dog stay clean.

Managerialist model of management and leadership

Managerialist model of management and leadership Explore to what extent the managerialist model of management and leadership adopted in England and Wales has influenced management culture in one other country and the impact that this may have on your own management and leadership style. Introduction Managerialism has become the predominant ideology in educational management. It has been a stably indispensable ingredient in the policy of government in order to operate public school, in contrast to the traditional bureaucratic ideals, it provide high priority to management and leadership (Pollitt 1993). Leadership, is a complex social phenomenon, and has been studied and developed over many years. Leadership is a process in which an individual influences the group of individuals to accomplish the common goals and targets. Leadership is born in a organization context, that is to say no organization or group then there can be no leadership. Leadership includes attention to goals, which means leadership has impacts in contexts where everybody is moving toward a goal. So leadership seems like a power relationship existing between leader and followers (Northouse ,2007). Management is defined realistically in the context of an organization. That is to say that management is a process which enables organizations to set and achieve their objective by planning organizing and controlling their recourses, including gaining motivation from their employees. Although it is being argued that the application of some managerialist approaches cause problems. In England and Wales, education is overseen by the department for education and department for business, innovation and skills. Almost all state-funded school are maintained schools funded by the government in which the local authority, Ofsted and the TDA are influential partners. In China Education is a state-run system of public education run by the Ministry of Education. In the basic education, the Chinese government, government established a uniform standard for basic education, to control the national curriculum, the system of enrollment examinations, and teacher qualifications level. Chinese education system is reforming, through studying advanced educational counties and excessive government control is being reduced. In relation, to this assignment, I want to explore to what extent management and leadership approaches adopted in England, and Wales have influenced management culture in the China and the impact trends on development of management and leadership style. I am particularly interested in exploring to what extent western approaches can be implemented in China. For example, which theories adopted in British might be applied in China and any weaknesses it might have minimized. I will explore what theories exert impact either positively or negatively in management system in British school. Taking it as a higher revelation ,which will give me consideration about my leadership and management styles. Specifically, through studying managerialism and bureau professionalism, organizational culture, leadership style (trait, style and transformation leadership theory), I will focus on the following: To explore how managerialism has been introduced to England and Wales and how it has impacted upon education management. To explore how government policy in China controls education and influences the actions of head teachers and school organizations Compare what happened in China with what happened in England The impact of that government controls have on head teachers in china and its implications for my own management style. Literature review 2.1)Managerialism in English Education (definition)Managerialism is a set of belief and practices, and it assumes that a better management can solve the various problem existing in public sectors(Pollitt,1993) Although there are different definitions of managerialism, as a fads and buzzwords, it has been given various names including, New public Management, New Managerialism, Entrepreneurial Governance and Neo-Taylorism (Power 1997 cide in McGrah. 2004) (Traits)Managerialism is introduced to England education for couple of decades. In fact it has been as a belief that effective leadership and management is considered as the most important element for operating successful schools and colleges (Bush 2004 cited in McGrath). Its traits were summarised by (Bush 2004) as followed: manaerialism , First, it empowers manager right to manage, which is rising the process of management above that which is to be managed. Secondly, it seems like cost centres and devolved budgets to achieve greater financial control. Thirdly, managerialism uses the contracts instead of the high-trust relationship to clear sub-units in order to atomising of large-scale organisation. Fourthly, managerialism use performance assessment to link the individuals aim and the objectives of organisation. The last but not least, a virtual-market environment is created , it promotes competition and transforms students into customers. As features of managerialism mentioned before, the better management and leadership have become requirement and a trend. Pollitt ( 1993, p49) stated that managerilaism is a the acceptable face of new-right thinking concerning the state. It is an ingredient in the pot pouring which can attract support beyond the new right itself. During the last two decades, Bush (1986, 1995,1999, 2004) also consistently claimed that effective leadership and management play a crucial role for the successful operation of schools and colleges. He (2004,p 2)suggested successful management requires a clear link between aims, strategy and operational management. In his view there are three aspects should be clear, that is: formal aims, organizational or individual aims and the determination of aims. Gunter (1997) accepted the same conception that managerialism has to emphasise the managerial efficiency rather than the direction at the achievement of educational objectives. Although the opposition to managerialism has never stopped, the government continually emphasise the effective management and leadership in school, college and universities as the means by which governmental and organisational goals may be achieved (Simkins 1999). However,a fact that managerialism have affected the development of education and society and the trend have shown that it will continue to play an important role in education system. 2.2 Leadership theories in common use in England schools Undoubtedly, managerialism needs high quality management or leadership and policy maker have placed great emphasis on the good leadership. So the model of leadership has been promoting. Although there is no unified definition of leadership at present, clearly, it is different with the management. Yukl(2002) and Northhouse (2007) described that leadership is an influenced process where individual influences a group or organization through his or her action and motivation. Bush(2004) clarified it used by three dimension to define the leadership which is a basis for develop a working definition. That is, leadership as influence, leadership and values , and leadership and vision . Because the significance of effective leadership has been increasingly acknowledged, researchers never stop to study and analyse leadership theories. In consequence, there are many leadership theories according to different concerns the style approach emphasized on and various social context. However, in England, every leader has their own leadership style which very often can be analysed using trait, style and transformational leadership. Trait theory is one of most important theories. It originated in the 19th century, is based on the Great Man theory of leadership. The Great man theory believes that a successful leader should have certain innate characteristics that make them special and concentrate on their success. Trait theory developed the Great man theory and emphasise on the identification and analysis of the superior qualities of leaders. This theory concentrate on the personality which are innate traits that leader requires. (Power 1997 cide in McGrah. 2004) As a theory, the traits leaders should be held have been studied since its birth. Although no one has been able to provide the definitive list of traits which are different between leaders and non-leaders, there are seven traits that have been considered important over the years. That is: self-confidence, intelligence, helicopter effect, persistence, integrity, motivation and responsibility, which emphasis on what qualities a leader should have is useful. (Power 1997 cide in McGrah. 2004) For the reason that trait theory is still important at present, two strengths should be mentioned. The greatest one is that it is very easy to understand, people likely think about what their leaders is and what their leaders should be like. Another great function of trait theory is that trait theory can be used to identify potential leadership candidate as a first sieve. These strengths also effect following new theories, but as a theory, the greatest weaknesses are also constrict its development. The greatest weakness is that the definitive list of traits has been argued. That is to say, if a new list is identified the recognized leader should be in dilemma, because they likely do not have all the traits specified. (Power 1997 cide in McGrah. 2004) Compared with trait theory that focus on the personality, style theory concerned with the behaviour. Northouse (2007) comment that In common, there are two general kinds of behaviour should be considered. One is task aids goal achievement and other is relational assists interpersonal support. Style theory seeks a way to help leader to effectively combine these two behaviours. As a theory, the greatest strength is that it established the idea that the leaders style is composed of two major components- task and relationship, more importantly, the key to good readership is finding the right balance, which changes the focus of research to what leaders do and how they act while it provides leaders with an insight into how others see them. However there are three doubts about this theory. First, how does style of leadership impacts on performance and attitude of staff. Secondly, whether is there a style that is effective in all situations? Thirdly, it does not take account of the context o r situation in which leadership is exercised. (Northouse 2007) Currently, the Transformation Leadership theory (TL) has become popularised in the educational leadership field. Transformation Leadership theory focuses on values, ethics standards and long-term goals. A connection leaders create is characterized, it is to raise the level of motivation and morality in both the leader and followers. Caldwell and Spinks (1992) commended that transformation leadership theory is crucial for self-manage schools. As opposite to them, Bennett et al(2003) argued that because this theory put too much on the top leader as a heroic figure and encourage manipulation of followers, it gave rise to overemphasis on conception of distributed leadership. Similarly, Bush(2004) discussed that transformational model is popular in the literature but the contemporary policy climate cannot provide enough condition for its growth, because the English system increasingly requires school leaders to adhere to government prescriptions which affect aims, curriculum, content and pedagogy as well as values(Bush 2004,p78). As a same opinion, Bottery (2001) gave a the same view that the more centralized , more directed, and more controlled educational system that has dramatically reduced the possibility of realising a genuinely transformational education and leadership. However, transformational leadership theory is consistent with the collegial model in which a challenge should be faced is that leaders and staffs have shared values and common interests. 2.3) government control of education in China. Whenever, just like most countries, education is a Long-Term Priority in China, it has never been ignored by Chinese government Since the founding of New China, the Chinese government has always attached great importance to education, It is establishing the worlds largest education system.(Basic Education in China(2010)). The Ministry of Education (2009) stated that in the last 3 decades of reform and opening up, China has been unremitting efforts to explore a path of educational development with Chinese characteristics. It is well-known that education system is controlled by central government. Centrol government was in charge of basic education and high education before the market economy replaced the planning economy in 1985. That is to say, the curriculum and leaders and teachers management were all administrated by government. Accordingly, the leadership and management in school were driven by government and its policy at that time. After 1985, educational system was no longer compatible with the prevailing economic system and social needs, there was a transition happened in the highly centralized administrative system of education.(Su 2004). National Conference on Education implemented policy The reforms were intended to expand their management and decision-making powers, this policy gave administrators the necessary encouragement and authority to ensure smooth progress in educational reform. Lee (2006)gave a clear explanation that the local governments were given some administrative powers. The basic education was mainly the responsibility of local governments. In higher education and vocational education, colleges and universities were more independent decisions-making power. Furthermore, the investment system underwent a gradual change under which the state made unified development plans and provided budgetary appropriations for education. The second great changes taken place in Chinese education in 1993 after the speech of the making ones rounds austral Deng Xiaoping is published. Education Law of the Peoples Republic of China states that the Ministry of Education is responsible for formulating guiding principles for education, establishing regulations, planning the progress of educational projects with expanded administrative scope and power and it is co-ordinating the educational programs of different departments, and standardization educational reforms. In short, The Ministry of Education is highest power of education in China. Despite that the new Ministry assumed a central role in the administration of education, the reform decentralized much of the power it previously wielded and its constituent offices and bureaus, which had established curriculum and admissions policies in response to the State Planning Commissions requirements. In summary, Location management is running in basic education and excessive government control over colleges and universities was reduced ( the Ministry of education) than before. there are considerable autonomy and variations in and among the autonomous regions, provinces, and special municipalities. Management and leadership approaches used in China Due to a fact that some managerialism in china is borrowed from westerns, so some parallels can be drawn between the Chinese case and its Western counterparts in terms of the public management including educational management. For example, Devolution of educational management from the central to the local level was the means chosen to improve the education system. Devolution refers to the transfer of authority to an autonomous unit that can act independently, or a unit that can act without first asking permission. (Bray, 1999) Lee and Lo( 2001 )agreed with the ideas from Massey (1993), Ferlie (1996) and continued to claim that In the west, the theme of reinventing government is ideologically embedded in the current of the new right. It promoted the three Es (efficiency, effectiveness, and economy) in the public management, and advocates profit, property rights and markets to substitute for the mechanisms of power in the restructuring of public administration. In the Chinese context, the remaking of public maintaining to the role of top policy makers, the assessment of the state capacity, the dilemma between the state hierarchy and market mechanisms and the controversy of property rights. During the reform ear, the top Chinese policy makers have been trying to gain not only a realistic policy making role for the party-state at the macro level, but also feasible approaches in the remaking of public management at the micro levels. Compare between in china and uk Despite a fact that critique to government control has existed, government control in education system has placed in differently level in Britain and China. China is country whose educational system is ran by state, before 1985, the government controlled over the education system since 1949, that is to say the Chinese government is the most powerful to manage education through all educational policies made by Chinese Communist Party. For instance, government monitored implementation of its policies at all educational institutions by its party committees. Almost every head teacher and senior management is member of Chinese communist party. The orientation of educational institution guided by policies made central government. Notably, there was a change happened in the national conference on education in 1985, the establishment of the ministry of education symbolised some coordination of education. Although State Council (central government) still played the central role in the adminis tration of education and the new ministry of education is in charge of all organisations, the decentralisation to constituent educational bureaus and local governments, as a rudiment, has established, which had power in different level to establish curriculum and admissions policies. Education law of the peoples republic of China (Article 14) state that: The State Council and all local Peoples government at different levels shall supervise and manage the educational work according to the principle of management by different levels and division of labour with individual responsibility. Secondary and lower education shall be managed by the local Peoples government under the leadership of the State Council. Higher education shall be managed by the State Council and the Peoples government of province, autonomous region or municipality directly under the central government. By contrast, in England and Wales, the school leaderships are reduced to implement the policies and values of government and its agencies (Bush 2004.p 4). The government is very appreciative of school leadership who continue to give their time and energy to the voluntary work of serving on school governing bodies.() Although governments have the constitutional power to impose their will but successful innovations require the commitment of those who have to implement these chances in the England and Wales (Bush 2004.p 4). He explained if the teachers and leaders believe the policies are not suitable for teaching and learning, which should give to rise to lack of passion and enthusiasm to implement an initiative. Therefore, government should appreciate school to have visionary leadership as long as the visions and values of school are closed with government imperatives. Bush argued that what extent the leadership is able to modify government policy depends on school-level values and vision. Similarly, Furlong (2002) claimed that professionals have been status of teachers because of increased government control of education. That is to say, in England and Wales, professionalism is allowed to exist only by the grace of central government due to the central monitoring of teacher performance. (Bush, 2004 p5) Governing bodies and individual governors should also review their effectiveness and carry out self evaluation of their own skills and evaluate the skill set possessed by the governing body as a whole so that any skills gaps can be met. Governors should also receive defined information to enable them to challenge and hold the school leadership team to account (Reflection- to what extent could that trait, style and transformational leadership used in china (500-750) Based on a fact, leadership theory , mostly, is copy from western leadership theory, so there are three phases. They are: trait, style and transformational leadership theory. Exactly, trait theory is the oldest theory either in western or in china, this theory is not solely copy of the Great Man theory, but it is based on Great Man theory, summarized the common traits of successful leaders. It is way it currently, is still useful. One reason is that it provide a ideal for us to look for a leader. On the other hand, want-to-be leaders can use it to identify their basic personality that they need to work on if they want to be considered a leader. In china, if you want to work as a leader in educational institution, the basic qualities as first sieve should be required, they are as followed: Intelligence: leaders should have professional knowledge and be intellect to deal with issues and problems. Self-confidence: it is quite different between leaders and their followers. No matter how hard the leaders confront with challenges, leaders should be confident to tackle them, it is not fake it but positive to seek effective way due to a believe you can deal with them. Helicopter effect and motivation: China is a country whose thought is more collective, as a leader, she or he should be able to encourage everyones aim to be same with organization. leaders need to motivate not only themselves but also staff. Persistence: as good quality, the leader must have it. As leaders in education, they should meet challenges, obstacles and results that are not expected. Never giving up and keeping forward are ever objectives. Integrity: helicopter effect come from respect and trust and integrity is foot of respect and trust. Responsibility: leaders should put responsibility before accountability. As time goes by, the trait theory has not content to leadership needs, style theory,as supplement, is used at educational system. China is a country who requires good relationship. The style theory provides a way to find the right balance for task and relationship. Task aids goal achievement while relational assists interpersonal support. With popularity of transformational leadership theory in western, this theory is permeating to China. It is part of the new leadership paradigm that give more attention to the charismatic and effective elements of leadership. It meet the needs of todays work groups who want to be inspired and empowered to succeed in times of uncertainty, because this theory focus on the intrinsic motivates and followers development. It provide easier way for leaders to combine the aim of organization and individuals targets. It is more humanism, and it consider emotions, values, ethics, standards and long-term goals and includes assessing followers motives, satisfying their needs and treating as full human beings. That is why this theory is broad researched and applied in China. These three theories have their own strengths and weaknesses, how to exert their advantages and avoid their disadvantages is strategy and tactic. Conclusion :500sieve three most important things you have learn In conclusion, therefore, it can be seen that despite widespread opposition to managerialism, like everything in the world, there are two sides, the dark side of managerialism is overstate. managerialism has become a dominant ideology in educational management either in England and Wales or in China. It is a production of development of society. Notably, as we can see, the application of managerialist approach can cause some problem. However, managerialism emphasizes on managers right to manage. It is typified by a set of practice including the assumptions, techniques, ideas and behaviours, so the practice of management is raised above importance of the function being managed. So the introduction of manageriamlism led to a greater emphasis being place on management and leadership as these skills were necessary to meet the new requirements. According managerialism, government needs the good management and leadership to control education. However, the government policy cannot be change d by leaderships who develop alternative approaches based on school-level. In other words, governments in England and Wales have the constitutional power to impose their will but successful innovations require the commitment of those who have to implement these changes; while in China, central government control and management at different level, on the one hand, kept stable of educational development; on the other hand, it led to limitation of innovation. Management and leadership As a predominant ideology in educational management, managerialism needs the effective management and leadership that also are required by governmenal and organizational goals. Management is of mind. It is important. As a science, it is concerned with now and here, which means manager need to do things right; while leadership is concerned with future, as a art, leadership is sole and heart, it need to do right things. So management and leadership, in most time, could not be divided. Indeed, leadership theories have provide a dramatically different view of the driving forces behind leadership. As is mentioned before that in England the trait, style and transformational leadership are very often analysed by most leaders even if they have their own leadership style. During the process of development of leadership theory, the researchers and leaders have been looking for the best way to obtain the sense and avoid their weakness. This is why some good strengths of old theory (traits and style theory) are still important for today. With the development of leadership theory, the new theories always fit requirement of age in order to fit effective management and leadership. Areas of weakness in what you have done I have done my best to show in this essay that management and leadership in educational system in England and Wales and China. Because the aims of education are more diffuse and contested. As is known that aims are tied up with peoples values and beliefs. So management and leadership in education should be different with other public areas. In addition, because of the differences of context and tradition in different countries, management and leadership in China and England are in different way, although it is in very subtle, implicit ways. The analysis and discussion have been showen, some of these were somewhat out of date. although it is not clear which leadership style is the best for England and China, at least, the strengths and weakness mentioned before are meaningful for further research. if it is merely reflecting the way for me to see my own leadership style. However, in the long run, negative effect of managerialiam and leadership theories should be attractive my eyes. As we know that things will change, but only slowly. research in these areas is important, the eventual solution would identify the better way to manage schools, colleges and universities in other words, a greater respect for aims of education to look for a fittest management method.

Free Essays - Social Expectations in Oedipus the King (Oedipus Rex) :: Oedipus the King Oedipus Rex

Social Expectations in Oedipus the King It is made clear that the citizens of Thebes were religious and had a deep reliance on the gods. "You cannot equal the gods..."p161. It was expected socially, that the citizens of Thebes recognized the gods power, and so for Jocasta to refer to the prophecies as "hollow" would not have been generally accepted behaviour. The priest is an elderly and religious man, something we realise is well respected in Thebes as Oedipus who is king, speaks with the priest on an equal level. The elderly were considered to be wise and therefore socially it would be expected that even the king should be polite to them. "Speak up, old man. Your years, your dignity..." p. 159 Oedipus is rude to Teiresias who is also a wise and religious man. "You're a nuisance here..."p185. Oedipus is not living up to his social expectations here, signifying he is fast approaching his downfall. Oedipus is seen to have double standards with regards to the idea of murder. He is aware that he has killed someone, yet to hear that King Laius was killed, he seems appalled, "...so daring, so wild, he'd kill a king?"p166. It is depicted as being morally less acceptable to kill someone of "royal blood". The king was someone who the people of Thebes turned to when they needed help, "find us strength, rescue!" p. 161. Oedipus had set himself high social expectations after helping free Thebes "from the sphinx". Oedipus was admired as being "best of men" p. 161, and therefore socially the citizens would have expected him to help them when they needed it. Oedipus was kinder to the citizens and more open with them than was generally expected from a king, "my children" p. 162. He spoke to them directly and not through a messenger, showing the closeness between the people and their king, "Here I am myself..." p. 159. Oedipus and Creon put all their efforts in to finding the killer of Laius. They take it on as their moral obligation as it has gone so far without justice being made, "But you, loyal men of Thebes who approve my actions, may our champion, Justice, may all the gods be with us.

The Reeves Rebuttal :: essays research papers

The Reeve's Rebuttal The Reeve of Geoffrey Chaucer’s The Canterbury Tales I portrayed in the first as â€Å"old and choleric and thin†(605), choleric meaning short-tempered and yellow. All of Chaucer’s descriptions of the pilgrims in his tales give an insight into and very well foreshadow the their tale to come, and the Reeve is of course no exception. His description continues, portraying him with a conservative and resolve appearance, and one of fierce authority. Clever, calculating, and ruthless seem to sum up his personality, an imposing persona in a weakening body. And when it comes his time to tell his tale, he is quick t fight tale to tale with the Miller to embarrass him more so, being a carpenter himself and having the Millers tale just so insultingly decrying another carpenter. His description is immediately true, as his short-temper brings his tale of a hapless and cruel miller’s defeat in order to decry the Miller. In the Reeve’s tale, two scholars visit a cheat of a miller from the local university with corn to grind. These boys eventually turn the tables on the miller, and thus it is no small surprise that the position these boys are in is similar to the Reeve’s career as well. The boys, clever and aware, watch to make sure they wouldn’t get cheated by the miller, so in turn the miller lets loose their horse, delaying their return home and letting the miller keep a cut of the corn. To take back what’s theirs ad have the final insult, one of the boys has his way with the millers daughter, and the other his way with the wife. Though undetermined, this could be a clever complementing of the reeve’s younger life. The story, though complete with a moral of the wicked getting their just rewards, is little more than snipe at the real Miller, having him be beaten, tricked, and dishonored by the younger Reeve’s versions. In the prologue of The Canterbury Tales, the Reeve is a ragged older version of the boys later to come in his story.

Electrical Rewiring Essay -- essays research papers

The wiring that was installed in a house many years earlier, or even as recently as a decade ago, may not be adequate for the job it is called upon to do today. A complete rewiring job is in order-or is it? Do not jump to the conclusion that every outlet must be torn out and every receptacle replaced. Many times a less expensive job will serve the purpose.   Ã‚  Ã‚  Ã‚  Ã‚  Is the wiring inadequate because you are using too many lights? Too many floor lamps? Too many radios and TVs? That is seldom the case. The wiring usually is inadequate because you have added many electrical appliances that were not considered or perhaps were not even on the market at the time of the original wiring job. The installation does not provide enough circuits to operate a wide assortment of small kitchen appliances, plus range, water heater, clothes dryer, room air conditioners and other heavy appliances. Some of these operate on 240-volt circuits, which may not be available; others operate at 120 volts but when plugged into existing circuits they overload those circuits. In addition, the service entrance equipment may be just too small for the load.   Ã‚  Ã‚  Ã‚  Ã‚  To analyze the problem of your particular house, ask yourself this: If you disconnected all the appliances, would you have all the lighting circuits you need? The answer is probably yes, which means that your rewiring job is simplified. You will still have to rewire the house, but probably not as completely as at first appeared necessary. Proceed as if you were starting with a house that had never been wired, but leave the existing lighting circuits intact. (These lighting circuits, of course, will include many receptacles used for small loads like a vacuum cleaner, radio, and TV, but not the receptacles for kitchen or laundry appliances.)   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  There is little difference between old and new work, except that in old work there are a great many problems of carpentry. The problem is to cut an opening where a fixture is to be installed, and another where a switch is to be installed, and then to get the cable inside the wall from one opening to the other with the least amount of work and without tearing up the walls or ceilings more than necessary.   Ã‚  Ã‚  Ã‚  Ã‚  One house to be wired may be five years old, another a hundre... ...appliances. Appliances shall have no live parts normally exposed to contact other than those parts functioning as open resistance heating elements, such as the heating elements of a toaster, which are necessarely exposed. The rating of an individual branch circuit shall not be less than the marked rating of the appliance. The branch-circuit rating for an appliance that is continuously loaded, other than a motor operated appliance shall not be less than 125 percent of the marked rating, or not less than 100 percent of the market rating if the branch circuit device and its assembly are listed for continuous loading at 100 percent of its rating.   Ã‚  Ã‚  Ã‚  Ã‚  All appliances shall be protected against overcurrent. If a protective device rating is marked on an appliance, the branch circuit overcurrent device rating shall not exceed the protective device rating marked on the appliance.   Ã‚  Ã‚  Ã‚  Ã‚  A household-type appliance with surface heating elements having a maximum demand of over 60 amperes shall have its power supply subdivided into two or more circuits, each of which should be provided with overcurrent protection rated at not over 50 amperes.

1800’s Era of Good Feelings Essay

Although many seemingly happy events such as the â€Å"Era of Good Feelings† and the granting of universal white manhood suffrage occurred during the early 1800’s, the statement that nationalism and not the fear of sectionalism caused westward expansion is an invalid statement. Westward expansion was truly an effect of a growing sectionalism in the country originating from events such as the Tariff of 1828 , the National Bank, and the Missouri Compromise. Preceding the Missouri Compromise was the Tallmadge amendment. When the Tallmadge amendment was passed, the South was infuriated. The amendment decreed that the slave state of Missouri had to gradually free all of their slaves and prohibited any more slaves to be brought into Missouri before they could be admitted into the Union. See more: Homelessness as a social problem Essay This made slave-owning Southerners upset because they viewed the amendment as a threat to sectional equality and balance. With the South suspicious of the North trying to ban slavery and the North suspicious of the South trying to expand slavery, both sides naturally flocked to the West in order to gain another slave or free state to tip the balance of power in their direction. Even in the Florida Purchase Treaty of 1819, after war hero Andrew Jackson exceeded his orders from the White House and tore through Florida, motives for acquiring new land seemed to continually hint towards the growing sectionalism and concern about the issue of slavery. Also, the uneasy Missouri Compromise gave both North and South even more reason to expand westward. The Missouri Compromise established Missouri as a unrestricted slave state which gave abolitionists and Northerners great concern about the spread of slavery while the establishment of the Missouri Compromise line that prohibited slavery above it caused Southerners to worry about slavery too. All the suspicions and fears of the two sections resulted in a fast and furious expansionism in the west. Then, during the presidency of John Quincy Adams, his nationalistic policies of roads and canals laid a heavy financial burden upon the federal government requiring the continuation of the tariff which caused tension among the South. The National Bank, although established by the nationalist Alexander Hamilton, played a big role in sectionalism in the United States. When the Bank of the United States irresponsibly overspeculated in the West, the financial crisis of 1819 arose in which many western banks were shut down and had to foreclose mortgages on numerous farms in the West. The foreclosure of farms in the West made the National Bank extremely unpopular in the West and fueled western sectionalism, pushing western farmers to lean towards the slave-owning Southerners in the battle for influence in the West. In addition to these events, the Tariff of 1828 made Southerners angry yet again and widened the rift between the North and South even more. The extremely high tariff was not for revenue but rather for the purpose of protecting American manufacturing. This made the Southerners upset because it showed partiality to the northern factories and hurt the southern farmers who were large consumers of manufactured goods. The hated tariff would then prompt South Carolina to take action and bring out the old Kentucky and Virginia resolutions to nullify the tariff. Thus, these two events added to the worries of both sides and to the westward expansion fever.

Super bakery

Bakery is a virtual company, in this company many things go on, but it only deals with the core functions of the industry when the other portions of the company are contracted out. Since the bakery Is a leader when It comes to the Institutional baked goods market, the business may have ongoing concerns maintaining the quality of its goods and services. The Super Bakery management department agree to put into play the BBC plan (activity based costing plan).Super Bakery has an extra challenge when putting this operation system to work by doing this plan. The reason for this Is due to the bulk of the functions being contracted out, but the plan is meant to help the company keep control over the contracted out functions. The strategy used by Super Bakery was to Identify an undeserved market and compete in that market. They decided to choose the school system within the institutional food market. The difficulties with this market are government requirements and funding shortfalls.Super Ba kery developed a high nutrient baked good that replaced the high fat donuts because it meets the USDA recommendations or the food that was to be served to the children. This market was also restricted by high costs associated with freshly produced baked goods. Super Bakery went against the market norm and began refrigerating their product. Through the use of vacuum sealing they are able to distribute the product nationally without having to have bakeries in every city, so they made their market anywhere in the US without adding costs.Since Super Bakery was catering to the school systems, this gave them additional access to cheaper and fresher ingredients. This was due to the different overspent supported commodities which helped their distributors reduce costs by Implementing just In time delivery. Probably one of the most remarkable strategies used by Super Bakery was the outsourcing of the major operations of the bakery business. Super Bakery oversees the production and delivery o f their products, but contract out the major functions such as manufacturing, selling and distribution of their product.In this sense, they are a virtual corporation that oversees the process but doesn't get bakers flour under their fingernails. The managers of Super Bakery sought out a new method for assigning costs because their old traditional system did not accurately reflect the differences In real cost structure. Super Bakery's management thought it was necessary to install an BBC system, as an effective way to more efficiently manage the company activities. While attempting to add great value, the business managers desire to make the least investment in fixed assets, staff, and working capital.Managers inside Super Bakery believe installing an activity-based system was required because the company understood that the company benefited by outsourcing some activities, but also realized the need to control and coordinate these services. The company's ability to control the cost of the outsourced businesses was a big challenge that leads to manager's decision to implement activity-based cost system. The management's reasoning works because an activity-based cost system will enable Super Bakery to create a specific breakdown of the costs of customer's orders.Also, the BBC system prevents the distortion that may happen with traditional overhead cost allocation. Management suspects a wide fluctuation in the cost of serving customers throughout the country. A new improved pricing system was required due to orders with low profits margins being subsidized by orders with high profit margins. The key requirement of the new system would enable the company to more accurately assign costs to each customer's order. The BBC system is beneficial to the company because it can accurately identify to managers which areas are more profitable and assist in strategic product planning.The internal users will be able to aka better overall financial decisions that will have a po sitive effect throughout the company. Managers know that the Super Bakery business would certainly benefit from the installation of the BBC system. This reasoning works because in an activity-based costs system costs are tracked by individual accounts according to performances of outsourced activities and presents detailed data concerning workflow cost. The system assigns overhead costs directly to the actual activity cost pool and uses multiple bases.Management's plan involves implementing an effective activity-based costing system capable of thoroughly analyzing the company's many activities. Super Bakery adapted the BBC system over the old traditional system because they realized the advantages in accurately identifying costs(internally and outsourced) associated with the business activities. The managers of Super Bakery found it necessary to install an BBC system that has now proven to be valuable in tracking profitability of individual accounts and outsourced performance. There are two different cost systems that Super Bakery could choose to use.A Job order cost system is one that takes a specific Job into account and tracks all the costs for that one Job and then totals the costs together. The other system is a process order cost system which is used when a company produces a similar product and tracks the costs by department as a whole. The cost system that would be more suitable for Super Bakery would be a process order cost system. Since Super Bakery is a producer of similar baked goods, specifically doughnuts, and they outsource their entire production line, a cost system would make the most sense for taking into count the many different cost centers.A process cost system also allow for multiple work in process accounts but Super Bakery has contracts and orders placed by vendors across the United States. With using a process cost system, Super Bakery would be able to keep track of multiple orders and contracts at the same time. Another aspect of a pr ocess cost system that Super Bakery can take advantage of is that costs are assigned by department. Super Bakery would be able to track the costs for each vendor and count it as a department.A process order cost system would be the best option for Super Bakery because it allows for flexibility and the Super Bakery did a great Job figuring out the best cost system for their company. The cost system is activity based cost system that lets the company take full advantage of productivity, and this leaves room to provide each client with extraordinary care personally. The virtual corporation is able to monitor expenses with a minimal in-house staff while controlling outside vendor costs without sacrificing product and customer service excellence.

Foundation Day Anchoring Essay

Good morning everyone. Today is a wonderful day and . It gives me immense pleasure to welcome you all on the 8th Foundation Day of our school. Well, my first and foremost duty – On behalf of the Principal and Teaching staff i would like to welcome all the visionaries of our school that means all the trustee members of our school. To begin this propitious occasion, may I invite Mrs. Reena Roy to invoke the almighty by a very beautiful prayer song. Thank you mam. Now, we will have our traditional auspicious LAMP-LIGHTENING ceremony as a tribute to Mother Saraswati, the Godess of knowledge by our honourable trustee members. (Mother, we pray for your blessings with all humility – give us wisdom to make this world a better place. May all human beings live in harmony with nature and other forms of life. May the truth prevail. May the darkness of ignorance be swept away by the dawn of self-realization.) Thank you This occasion gives us an opportunity to take stock of our achievements and to re-dedicate ourselves to face the new challenges that lie ahead. â€Å"The ideal of this school is to develop individuals who will be competent to change their environment to greater conformity with moral ideals.† our ultimate mission is of creating conscientious and forward -thinking students . In the present globalized world, the role of the School has undergone a sea-change and the education system needs to be geared to address the fundamental challenges that have emerged out of this. It requires our institutions to be leaner, fitter, professionally prepared and alwaysa ready to convert half opportunity into success. Here at Winners We value our intellectual capital, and nurture it through a perfect blend, of the traditional as well as contemporary ways and means, for the comprehensive development, of the students’ personality, so that every year the society at large is benefitted with the well equipped professionals who can significantly contribute to the value creation process. Welcome Now its time to sink into the depth of music, song, bliss and enjoyment and for this Today, we will have rainbow of cultural programmes prepared by our  teachers. First of all we will have a Desi fusion dance. . It involves various movements, figures and mesmerizing formations which will engross you to the core. So i would like to call all the teachers for the fusion dance. That was indeed a lovely performance. How captivating ! poetry of footsteps !! A blend of cosmic tune and divine music !. This type of performances show the unity and harmony of our teachers in each and every field. Unity is strength†¦ when there is teamwork and collaboration, wonderful things can be achieved. Our next performance will be a melodious song with lyrics yu hi kat jaega safar Thak u Just ask UNIVERSE for help and we see wonders. That is what we call a â€Å"MIRACLE† Our next performance will be a holy divine song by Sashikant sir. I think they have truly spread the spiritual vibes this eve creating a state of trance with their magnetic performance. Lets move to our next programmee, Here comes a scintillating dance performance by Jitali mam. .mam, u Truly justified the characteristics of a great dancer – Elegance,poise,strength ,gracefulness everything.. Now its time for a very special performace by the jhankar beats group. In the history of winners for the first time all the gens teachers will shake their legs together .so without much adu i want to call the teachers

Jean Piaget

The history of psychology dates back to the ancient Greeks, Callahan and India. There are even some records of psychology dating back to ancient Egypt. Psychology is the study of the human mind and it's functions. It used to be a branch of philosophy, but in the asses it developed into an independent science, when Wilhelm Wound founded the first laboratory dedicated to psychology. In the ancient times, psychology had to do with evil spirits and souls, which remedies were incinerations and curses. Right now, In modern times, we know that psychology has nothing to do with that, but with the rain and the way it works.Jean Pigged was born In Nucleus, Switzerland in 1896. He did his license and PhD on biology at the university of his hometown. It was his background on biology, and his interest on epistemology (the theory of knowledge), that made him want to find out how the mind comes to know knowledge, objects and concepts, which then lead him to study the development of children, especi ally his own. He observed, talked and listen to them, as well as other children, while he performed exercises to test his theories, studies that he then published and helped IM create his theory.Piglet's theory is called Intellectual Development, it is based on the maturation of the human. It was divided into four stages. These stages happen in between the ages of O and 15 years old. The first stage that happens between the age of O and 2, it is called Seismometer Stage. Children start to differentiate themselves from objects and knows more about himself and where he is. Also a key think kids learn Is that if parents or any object Is outside of his sight It will continue to exist.Pre-operational stage comes around 2-7 years of age, the most important thing happening in this stage is that children learn how to use language and by using this skill they represent objects by words or images. Children begin to use symbols to represent objects, also they don't have a sense of time and are influenced by fantasy and think others fantasize like them. Concrete Operational is the stage happening while the child is 7 to 12 years old. During this age children get more comfortable with themselves, and develop an ability to think and make judgment about important things.In this stage It Is common that children ask many questions and would like to explain things to their parents. The last stage of Piglet's theory is called Formal Operational Stage, in this stage teenagers are Individual and know how to make complete Judgment by themselves. Teenagers are capable or reasoning and will be more open and have a wide range of ideas because they can consider many possibilities and see from different perspectives Jean Piglets theory of intellectual development Is very similar but at the same time very different than Erikson theory.Piglet's theory is based on maturation and what children and adults hint and develop while growing up, while Erikson theory is more about what you feel and who you are as a person and the people you interact with. The theories are similar at only the beginning, in the first stage when they talk about tact and how the children develop feelings with the persons they love. And finally another similarity Is that all the stages last till death. In Piglet's theory you stop developing at age 16, childhood, allotted and elderly.The two theories are different in many ways but both have the same base idea, you could say that Jean and Erik had the same Houghton, but then developed a different concept for finishing their theories. Pigged is one of the most important psychologists of the modern times, and with out a doubt, the most important child psychologist. He is very well recognized around the world for his theory on child development as well as the series of books he has written on it. Jean Piglet's theory is more about maturation, rather than Erosion's, that is more about what a person is feeling throughout his or her whole life.His theory has four stages which are: The seismometer stage (0-2 years), the Pre-operational stage (2-7 ears), the concrete operational stage (7-12) and the formal operational stage (12 and above). Teenagers who are 12 and above have a wider range of ideas and they have judgment. Erickson theory has stages begin from the moment in which a person is born, to the moment in which a person dies. He explains how your life can change if a stage in your life isn't satisfactory. Usually, a teenager isn't mature enough until he or she has reached an age above 12. Jean Piaget The history of psychology dates back to the ancient Greeks, Callahan and India. There are even some records of psychology dating back to ancient Egypt. Psychology is the study of the human mind and it's functions. It used to be a branch of philosophy, but in the asses it developed into an independent science, when Wilhelm Wound founded the first laboratory dedicated to psychology. In the ancient times, psychology had to do with evil spirits and souls, which remedies were incinerations and curses. Right now, In modern times, we know that psychology has nothing to do with that, but with the rain and the way it works.Jean Pigged was born In Nucleus, Switzerland in 1896. He did his license and PhD on biology at the university of his hometown. It was his background on biology, and his interest on epistemology (the theory of knowledge), that made him want to find out how the mind comes to know knowledge, objects and concepts, which then lead him to study the development of children, especi ally his own. He observed, talked and listen to them, as well as other children, while he performed exercises to test his theories, studies that he then published and helped IM create his theory.Piglet's theory is called Intellectual Development, it is based on the maturation of the human. It was divided into four stages. These stages happen in between the ages of O and 15 years old. The first stage that happens between the age of O and 2, it is called Seismometer Stage. Children start to differentiate themselves from objects and knows more about himself and where he is. Also a key think kids learn Is that if parents or any object Is outside of his sight It will continue to exist.Pre-operational stage comes around 2-7 years of age, the most important thing happening in this stage is that children learn how to use language and by using this skill they represent objects by words or images. Children begin to use symbols to represent objects, also they don't have a sense of time and are influenced by fantasy and think others fantasize like them. Concrete Operational is the stage happening while the child is 7 to 12 years old. During this age children get more comfortable with themselves, and develop an ability to think and make judgment about important things.In this stage It Is common that children ask many questions and would like to explain things to their parents. The last stage of Piglet's theory is called Formal Operational Stage, in this stage teenagers are Individual and know how to make complete Judgment by themselves. Teenagers are capable or reasoning and will be more open and have a wide range of ideas because they can consider many possibilities and see from different perspectives Jean Piglets theory of intellectual development Is very similar but at the same time very different than Erikson theory.Piglet's theory is based on maturation and what children and adults hint and develop while growing up, while Erikson theory is more about what you feel and who you are as a person and the people you interact with. The theories are similar at only the beginning, in the first stage when they talk about tact and how the children develop feelings with the persons they love. And finally another similarity Is that all the stages last till death. In Piglet's theory you stop developing at age 16, childhood, allotted and elderly.The two theories are different in many ways but both have the same base idea, you could say that Jean and Erik had the same Houghton, but then developed a different concept for finishing their theories. Pigged is one of the most important psychologists of the modern times, and with out a doubt, the most important child psychologist. He is very well recognized around the world for his theory on child development as well as the series of books he has written on it. Jean Piglet's theory is more about maturation, rather than Erosion's, that is more about what a person is feeling throughout his or her whole life.His theory has four stages which are: The seismometer stage (0-2 years), the Pre-operational stage (2-7 ears), the concrete operational stage (7-12) and the formal operational stage (12 and above). Teenagers who are 12 and above have a wider range of ideas and they have judgment. Erickson theory has stages begin from the moment in which a person is born, to the moment in which a person dies. He explains how your life can change if a stage in your life isn't satisfactory. Usually, a teenager isn't mature enough until he or she has reached an age above 12.

Mkt 421 Week 1

Summary of Point Values for Course Assignments ASSIGNMENTSPoints Individual (75%) Defining Marketing Paper (Week 1) (Sunday, January 8th, 2012)8 Marketing Mix Paper (Week 2) (Sunday, January 15th, 2012)8 Marketing Research Paper (Week 3) (Sunday, January 22nd, 2012)8 â€Å"Using Perceptual Maps in Marketing† Simulation Summary (Week 4) (Sunday, January 29th, 2012)8 Environmental Factors Paper (Week 5) (Sunday, February 5th, 2012)8 Final Examination (Week 5) (Monday, February 6th, 2012)15 Participation (2 points per week, ? point per qualifying day – 2 substantive posts = qualifying day)10 Weekly Summaries (2 points per week)10 Learning Team (25%) Marketing Plan: Phase I Paper (Week 2) (Monday, January 16th, 2012)5 Marketing Plan: Phase II Paper (Week 3) (Monday, January 23rd, 2012)5 Marketing Plan: Phase III Paper (Week 4) (Monday, January 30th, 2012)5 Marketing Plan: Final Paper (Week 5) (Monday, February 6th, 2012)10 Total100 Week One: Marketing Fundamentals DetailsDuePoints Objectives1. 1Define marketing. 1. 2Explain the importance of marketing in organizational success. 1. 3Describe the elements of the marketing mix. 1. 4Explain the importance of the marketing mix in the development of marketing strategy and tactics. . 5Create a marketing plan. 1. 6Identify quantifiable elements that can be used to evaluate, monitor, and control marketing effectiveness. ReadingsRead Ch. 1 & 2 of Basic Marketing. Read Ch. 1 & 2 of Marketing Management. Review this week’s Electronic Reserve Readings. ParticipationParticipate in class discussion. Remember to participate in the class discussions 4 out of 7 days duri ng the week. (2 points per week, ? point per qualifying day – 2 substantive posts = qualifying day)2 Discussion QuestionsRespond to weekly discussion questions. Discussion questions will count as participation. Learning Team InstructionsResources: University Library, Internet Create the Learning Team Charter. (Due Week 1) Create a new product or service for an existing organization. LEARNING TEAM MUST HAVE INSTRUCTOR APPROVAL ON PRODUCT AND ORGANIZATION PRIOR TO STARTING ON PHASE 1. Begin working on the Marketing Plan. Your Learning Team will complete assignments related to creating a Marketing Plan. These assignments will culminate in the Marketing Plan: Final Paper and Presentation due in Week Five. POST: Final Deliverables Folder in Team Forum The Marketing Plan deliverables are: Marketing Plan: Phase I Paper (Due Week 2) Marketing Plan: Phase II Paper (Due Week 3) Marketing Plan: Phase III Paper (Due Week 4) Marketing Plan: Final Paper and Presentation (Due Week 5)Monday, January 9th Individual Defining Marketing Resource: University Library Write a 700- to 1,050-word paper in which you define marketing. Include in your paper your personal definition of marketing and definitions from two different sources. Based on these definitions, explain the importance of marketing in organizational success. Provide at least three examples from the business world to support your explanation. Properly cite sources used in the paper. Format your paper consistent with APA guidelines. A Certificate of Originality should be included. Sunday, January 8th 8 Individual Weekly SummaryPost your summary in the Main forum and begin responding to each other's summaries. Summaries should include key learning points for the week. Summaries should be at least 200 words. POST: Summary thread for each week in the main forum. Monday, January 9th2 Week Two: Marketing Research DetailsDuePoints Objectives2. 1Justify the importance of marketing research in the development of marketing strategy and tactics. . 2Analyze the importance of competitive intelligence and analysis in marketing. 2. 3Identify various segmentation criteria that impact target market selection. 2. 4Describe the various types of organizational buyers and consumers and the factors that influence their purchasing decisions. ReadingsRead Ch. 8 of Marketing. Read Ch. 4, 5, & 6 of Marketing: An Introduction. Review this week†™s Electronic Reserve Readings. ParticipationParticipate in class discussion. Remember to participate in the class discussions 4 out of 7 days during the week. (2 points per week, ? oint per qualifying day – 2 substantive posts = qualifying day)2 Discussion QuestionsRespond to weekly discussion questions. Discussion questions will count as participation. Individual Marketing MixResources: University Library, Internet Write a 1,400- to 1,750-word paper in which you describe the elements of the marketing mix (product, place, price, and promotion), utilizing three different sources. In addition, select an organization with which you are familiar and describe how each one of the four elements of the marketing mix affects the development of the organization’s marketing strategy and tactics. Describe how each element is implemented. Specifically identify your selected organization and the industry in which it exists. Format your paper consistent with APA guidelines. A Certificate of Originality should be included. Sunday, January 15th8 Learning Team Marketing Plan: Phase IResources: University Library, Internet Create a new product or service for an existing organization. This product or service will be the basis for your Marketing Plan Paper. Obtain your instructor’s approval of your product or service before beginning this project. Write a 1,400- to 1,750-word paper to include the following: †¢An overview of the existing organization †¢A description of the new product or service †¢An explanation of the importance of marketing to your selected organization’s success †¢A SWOTT (Strengths, Weaknesses, Opportunities, Threats, and Trends) analysis on the new product or service †¢The marketing research approach you would use to develop the marketing strategy and tactics for this new product or service Refer to the Marketing Plan Outline listed on the student website for the general framework of the Marketing Plan. Format your paper consistent with APA guidelines. A Certificate of Originality should be included. Monday, January 16th5 Individual Peer EvaluationAfter each Learning Team project, you will be asked to complete a Peer Evaluation to assess the contributions of each member of your Learning Team (including yourself). I will take these Peer Evaluations into account when assessing individual contributions to the Learning Team projects. The Peer Evaluation form and instructions for posting are included in a separate message in the Course Materials forum. POST: Individual Forum Monday, January 16th Individual Weekly SummaryPost your summary in the Main forum and begin responding to each other's summaries. Summaries should include key learning points for the week. Summaries should be at least 200 words. POST: Summary thread for each week in the main forum. Monday, January 16th2 Week Three: Marketing Strategy: Product and Price DetailsDuePoints Objectives3. 1Describe the relationship between differentiation and position of products or services. 3. 2Analyze the impact of the product life cycle on marketing. . 3Identify the appropriate price strategy that should be used in the development of the strategic marketing plan. ReadingsRead Ch. 4, 9, 10, 17, & 18 of Basic Marketing. Review this week’s Electronic Reserve Readings. ParticipationParticipate in class discussion. Remember to participate in the class discussions 4 out of 7 days during the week. (2 points per week, ? point per qualifying day – 2 substantive posts = qualif ying day)2 Discussion QuestionsRespond to weekly discussion questions. Discussion questions will count as participation. Individual Marketing ResearchResources: University Library, Kudler Fine Foods Virtual Organization Use the Virtual Organization link on the student website to access additional company information on Kudler Fine Foods. Write a 1,050- to 1,400-word paper in which you justify the importance of marketing research in the development of Kudler Fine Food’s marketing strategy and tactics, and identify the areas where additional market research is needed. Analyze the importance of competitive intelligence and analysis in regards to the development of Kudler Fine Food’s marketing strategy and tactics. Format your paper consistent with APA guidelines. A Certificate of Originality should be included. Sunday, January 22nd8 Learning Team Marketing Plan: Phase IIResources: University Library, Internet Use the product or service you selected for your Marketing Plan: Phase I Paper. Write a 1,400- to 1,750-word paper in which you address the following: Identify the segmentation criteria that will affect your target market selection. Identify your target market. Describe the organizational buyers and consumers of your product or service and the factors that influence their purchasing decisions. Discuss how these factors will affect your marketing strategy. Analyze current competitors and define the competitive landscape for your product or service. Format your paper consistent with APA guidelines. A Certificate of Originality should be included. Monday, January 23rd5 Individual Peer EvaluationAfter each Learning Team project, you will be asked to complete a Peer Evaluation to assess the contributions of each member of your Learning Team (including yourself). I will take these Peer Evaluations into account when assessing individual contributions to the Learning Team projects. The Peer Evaluation form and instructions for posting are included in a separate message in the Course Materials forum. POST: Individual Forum Monday, January 23rd Individual Weekly SummaryPost your summary in the Main forum and begin responding to each other's summaries. Summaries should include key learning points for the week. Summaries should be at least 200 words. POST: Summary thread for each week in the main forum. Monday, January 23rd2 Week Four: Marketing Strategy: Place and Promotion DetailsDuePoints Objectives4. 1Analyze the impact of channel management decision on marketing. 4. Select appropriate distribution channels. 4. 3Identify the appropriate place and promotional strategy that should be used in the development of the strategic marketing plan. ReadingsRead Ch. 11, 12, 14, & 16 of Basic Marketing. Review this week’s Electronic Reserve Readings. ParticipationParticipate in class discussion. Remember to participate in the class discussions 4 out of 7 days during the week. (2 points per week, ? point per qualifying day – 2 substantive posts = qualifying day)2 Discussion QuestionsRespond to weekly discussion questions. Discussion questions will count as participation. Individual Using Perceptual Maps in Marketing SimulationResources: Using Perceptual Maps in Marketing simulation Complete the simulation, Using Perceptual Maps in Marketing, located on the student website. Write a 1,050- to 1,450-word summary in which you address the following: For each of the three major phases in the simulation, describe †¢The situation †¢Your recommended solutions, including why †¢Your results Summarize the different marketing components addressed in this simulation by answering the following questions: What is the relationship between differentiation and positioning of products or services? Is the repositioning of the product in the simulation as you had expected it to be? Explain why or why not. What is the effect of the product life cycle on marketing? What effect did the product life cycle have on the product in the simulation? Format your paper consistent with APA guidelines. A Certificate of Originality should be included. Sunday, January 29th8 Learning Team Marketing Plan: Phase III Resources: University Library, Internet Use the product or service you selected for your Marketing Plan: Phase I Paper. Write a 1,400- to 1,750-word paper to include the following information: Describe the attributes of your product or service in detail. †¢Describe the pace at which your product will move through the product life cycle and the factors that will affect its movement. How will the product life cycle affect the marketing of your selected product or service? †¢Identify the positioning and differentiation strategies for the product or service. †¢Identify the a ppropriate price strategy that should be used for the product or service. Format your paper consistent with APA guidelines. A Certificate of Originality should be included. Monday, January 30th 5 Individual Peer EvaluationAfter each Learning Team project, you will be asked to complete a Peer Evaluation to assess the contributions of each member of your Learning Team (including yourself). I will take these Peer Evaluations into account when assessing individual contributions to the Learning Team projects. The Peer Evaluation form and instructions for posting are included in a separate message in the Course Materials forum. POST: Individual Forum Monday, January 30th Individual Weekly SummaryPost your summary in the Main forum and begin responding to each other's summaries. Summaries should include key learning points for the week. Summaries should be at least 200 words. POST: Summary thread for each week in the main forum. Monday, January 30th2 Week Five: The Dynamic Environment of Marketing DetailsDuePoints Objectives5. 1Identify environmental factors that affect marketing decisions. 5. 2Explain the impact of technology on marketing. 5. 3Analyze the importance of social responsibility and ethics in marketing. ReadingsRead Ch. 3 & 13 of Marketing Management. Read Ch. 15 & 16 of Marketing: An Introduction. Review this week’s Electronic Reserve Readings. ParticipationParticipate in class discussion. Remember to participate in the class discussions 4 out of 7 days during the week. (2 points per week, ? point per qualifying day – 2 substantive posts = qualifying day)2 Discussion QuestionsRespond to weekly discussion questions. Individual Environmental FactorsResources: University Library, Internet Select an organization with which you are familiar that conducts both domestic and global marketing. Write a 1,050- to 1,400-word paper in which you identify the environmental factors that affect global and domestic marketing decisions. Address the following as they relate to the organization’s marketing decisions: Analyze the influence of global economic interdependence and the effect of trade practices and agreements. †¢Examine the importance of demographics and physical infrastructure. †¢Analyze the influence of cultural differences. †¢Examine the importance of social responsibility and ethics versus legal obligations. †¢Analyze the effect of politica l systems and the influence of international relations. †¢Analyze the influence of the Foreign Corrupt Practices Act of 1977, as well as the influence of local, national, and international legislation. †¢Explain the effect of technology. Format your paper consistent with APA guidelines. A Certificate of Originality should be included. Sunday, February 5th8 Individual Final ExaminationResource: Basic Marketing Click the link to the Final Examination on the student website available at the end of Week Four through the end of Week Five. Complete the Final Examination. You are allowed one attempt to complete the exam, which is timed and must be completed in 3 hours. Results are auto graded and sent to your instructor. However, please post a copy in your individual forum. Monday, February 6th15 Learning Team Marketing Plan: Final Paper Resources: University Library, Internet Use the Marketing Plan Outline listed on the student website as a guide. Write a 6,300- to 7,000-word paper integrating your previous Learning Team assignments into a final Marketing Plan Paper. In addition, address the following information in your paper: †¢Identify the appropriate place and promotional strategy that should be used in the development of the strategic marketing plan. †¢Develop an initial sales promotion schedule. †¢Create an advertising plan. †¢Identify public relations opportunities for the product or service. †¢Analyze the effect of channel management decisions on the marketing or your selected product or service. Select appropriate distribution channels for your product or service and address costs in terms of placement, shipping, and middlemen. †¢Develop a budget for your plan. †¢Identify quantifiable elements that can be used to evaluate, monitor, and control the effectiveness of your marketing plan. Format your paper consistent with APA guidelines. A Certificate of Originality should be included. Monday, February 6th10 Individual Peer EvaluationAfter each Learning Team project, you will be asked to complete a Peer Evaluation to assess the contributions of each member of your Learning Team (including yourself). I will take these Peer Evaluations into account when assessing individual contributions to the Learning Team projects. The Peer Evaluation form and instructions for posting are included in a separate message in the Course Materials forum. POST: Individual Forum Monday, February 6th Individual Weekly SummaryPost your summary in the Main forum and begin responding to each other's summaries. Summaries should include key learning points for the week. Summaries should be at least 200 words. POST: Summary thread for each week in the main forum. Monday, February 6th2